We’re so excited to share the launch of our brand—a space where creativity, inspiration, and behind-the-scenes moments come to life. At Not Necessarily Apparel, we’re all about celebrating individuality and exploring the stories behind the styles you love. Our Journal is here to take you along for the ride.
What You Can Expect
This isn’t just a blog; it’s a window into the world of Not Necessarily Apparel. Here, we’ll share:
- The Stories Behind Our Collections: Ever wondered what inspired the Emerald Threads or Happily Ever Apparel collections? We’ll reveal the creative process and ideas that bring our designs to life.
- Tips & Style Guides: From pairing graphic tees with the perfect jacket to layering hoodies for the ultimate cozy look, we’ll help you make the most of your wardrobe.
- Updates & New Releases: Be the first to know about upcoming collections, exclusive launches, and special promotions.
- Behind-the-Scenes Moments: Get a sneak peek at how we design, create, and bring each piece to life. Plus, meet the team and see what fuels our passion.
- Your Stories: Our community inspires us every day. We’ll spotlight your creativity and the unique ways you style your Not Necessarily Apparel pieces.
How It All Started
Not Necessarily Apparel began with a simple phrase: "Well... not necessarily." I found myself saying this to friends so often that it became a running joke. Whether we were debating ideas, exploring possibilities, or just having fun, those two words seemed to sum up my way of thinking—challenging assumptions and looking at things from a fresh perspective. That mindset became the heart of this brand, inspiring everything from our name to our designs.
Let’s Stay Connected
The Journal is just the beginning of the conversation. Follow us on Instagram, Facebook, and TikTok to join the journey and share your Not Necessarily Apparel moments with #NotNecessarilyStyle.
Thank you for being a part of our story. We’re thrilled to have you here and can’t wait to embark on this adventure together.
Stay inspired,
The Not Necessarily Apparel Team